A cosmetic or dermatological product's launching in the market requires a previous study and its profound investigation. The sensorial and instrumental evaluations are essential to pursue this aim.

WHY?

In cosmetic fields the word quality represents a guarantee for a good product, but both the producer and the consumer have different criteria in its evaluation. The first one understands the word quality as a result of scientific studies, based on instrumental measurements on cosmetic efficacy. On the other hand, the consumer relates this word to pleasure and it represents the result of the sensorial individual evaluations, physiological and subjective.
The skin-care products are created from complex formulations, these display a variety of stimuli for the consumer.

The sensorial evaluation is the registry of the complete sensation resulting from the interaction of all the senses ,involved in the application of the product. This evaluation is not easily predictable and detectable by measurement instruments. For instance, the sensorial analysis represents a new and important evaluation instrument in the quality of the product.
The cosmetic and dermocosmetic producer can correlate the results measured. This information, brought by a group of experts in this area, represents the appreciation and expectations of the consumers.